Monday, December 22, 2014

What’s In A (Brand) Name?

Naming your own brand should be as carefully deliberated as naming your own baby. You need to create a name that you believe could hold the power to allow its name to grow fondly in the minds of consumers—and be able to have it stick. Gone are the days when naming a brand is as simple as combining the name of your place to the products or services you offer, such as Kentucky Fried Chicken (which is, of course, now better known as KFC).

Thursday, December 18, 2014

What the Success of 'Brand Beyoncé' Can Teach About Building a Brand

This is nothing less of a textbook strategy in building a brand effectively. Technology has brought consumer and company closer together, allowing more accurate data sharing. Brand building is a science, marketing expert Erin Liber explains. You either go good or go home; data consisting of pure guesswork will be disavowed. Marketing companies can help build your brand using metrics. Lane Local Marketing in Sonoma uses Monster Metrics, an online web analytics system that combines two of the most powerful metrics in the industry: Google and Bing. Traffic alone doesn't tell the whole story. Metrics must tell how often the content is shared and how people react. With powerful metrics and a bit of business knowhow, your business can travel down the right path to fame.

Monday, November 10, 2014

Building a Strong Brand Matters When Marketing for Legal Professionals

The legal profession is already a thickly-contested arena in the U.S., with over 1.3 million attorneys practicing in various fields. There may be quite a number in your community and you may have faced off with some of them in court at least once. If you want more people to hire you as their counsel, then effectively building a brand for yourself through marketing companies like Lane Local Marketing is the way to go. Branding for a law practice, Pannerton admits, is not a quick-fix instant solution to change the public’s perception of you. One thing you must do is to show people you have the drive and passion to see court cases to the end.